The Public Profile is an easy way to showcase your collection and share information with the public about your organization. It is linked directly to your inventory, so any artwork updates or new acquisitions will reflect respectively.
By default, all of the information in your account is private. However, if you choose to create a Public Profile, you can select which pieces and information can be viewed by the public. All of your sensitive information will stay private. If you prefer to share your collection privately, you can do so with Private Rooms.
The Public Profile can boost awareness of your institution. All Public Profiles are hosted on Artwork Archive's Discovery platform and benefit from Artwork Archive's SEO for increased Google search discoverability.
The Public Profile is also an easy way to make your collection and institution more accessible to diverse audiences and increase engagement.
Organization accounts can have the following features on their Public Profile: Artwork Portfolio, an About section, Collections, Exhibitions, Artist Profiles, Interactive Maps, and a News section to engage with the public.
Make your collection more accessible to communities near and far.
The first tab of your Public Profile is the Portfolio which displays every piece you've made public. You won't be limited by your exhibition calendar and can you can share out beyond your gallery walls. Make your entire permanent collection (including objects in storage) and temporary exhibitions accessible to the public.
You can decide upon the order of your artworks with Sorting options. Customizing the order of artworks displayed on your public profile gives you more control over how your works are viewed online.
Viewers can also explore your collection with the search bar. They can find specific pieces based on Artwork Tags, title, medium, etc,.
Portfolio Page example: Mexican Cultural Institute.
Use Collections to showcase the breadth and diversity of your institution:
You can choose to make your entire collection public, or specify which pieces or collections you would like to show up on your Public Profile.
Collections are great way to visually categorize the artwork in your inventory. You can create a Collection to sort your artwork by medium, style, time period, and other types of thematic groupings.
Collections can be used as an educational resource for viewers to gain further insight into the history of your artwork portfolio. You can include a description of the collection to provide in depth information.
Collections have a devoted page on your Public Profile. You can see them by clicking View Profile on the left-hand side menu. On your profile, scroll down and click on Collections under News.
Collections example: Van Every Smith Galleries at Davidson College.
Use the About section to share your mission and vision statement:
The more complete your Public Profile is, the more effective it is at getting your collection the exposure it deserves.
Viewers can read your organizational history, mission and vision statement to understand more about your institution.
About example: City of Littleton Public Art.
Note: This section is separate from your Profile Footer, which is shown at the bottom of your profile and embed pages. The Profile Footer can be used for copyright info, additional links, etc.
Attract visitors to your Exhibitions:
Here, the public can view and search through your past and current exhibitions.
An Exhibition on the Public Profile can serve as a virtual counterpart to a physical show, or it can be a standalone virtual exhibit. Give community members the opportunity to engage with your exhibition content. Provide a media carousel with installation shots, video embeds, and other promotional materials. Viewers can scroll through the artworks in your exhibit and read your didactic text.
Exhibitions example: PIT Arts and Culture.
You can learn more about Exhibitions here.
Feature your creatives with Artist Profiles:
Within an Artist Profile you can showcase the artist's artworks, bio/artist statement, website and headshot. Help students and scholars learn more about the artists in your collection. Provide additional exposure for your exhibiting artists.
To make the artist's information public, be sure to populate the artist's contact record within your Contacts.
Artist Profile example: TILA STUDIOS featuring artist, Khalilah Birdsong.
Find out more about ways to set up an Artist Profiles here.
Drive awareness and engagement with an Interactive Map:
If your collection is spread across multiple buildings, campuses, towns, etc. you can provide a map view of the various locations.
Each artwork profile page will include the address of the piece and a link to Google Map directions. If the work does not have an address (sculptures in a park, murals in an alley), you can include GPS coordinates.
To turn your Interactive Map on, first, make sure your public profile is set up. Artworks that have a current location assigned to them will show up on the Interactive Map. To learn more about setting up your Interactive Map click here.
Map View example: Columbus Public Art Collection.
Share information with the News section:
The News Page on your Public Profile lets you update your network. Share upcoming events, post articles written by interns, spotlight a new acquisition.
To read more about updating, editing and deleting your posts please do so here.
News example: Temiskaming Art Gallery.
Explore Artwork Archive Organizational video tutorials here!